Friday, February 15, 2013

Committing to a Domain-Related Email Address

A few months ago, after many years of using my regular email account as a contact for this blog, I got myself a new, separate email account to go along with my domain name. For me, it means two things: it shows I take the work I do on this blog seriously enough on the one hand, and it helps me control my email accounts and my productivity. A place like 123-reg can help you set up your email address and begin to take your own work seriously too.

There are pros and cons for anything you do on your blog, but the cons here are minimal. The main thing--it’s not free. It's not expensive, but it's not free. On the other hand, many of us pay more to move from a free Wordpress or Blogspot account to our own domains because we want to feel and act more professionally. Many people also pay for a blog design, as well as for a hosting service, so the cost of a domain-specific email account is probably not the biggest expense you will have for your blog.

The benefits of having a domain-specific, professional looking email address, in my opinion, outweigh the only con: the small cost. In return, you get the opportunity to create a continuous brand. If you think having your own domain is important to show the world (and yourself) that you’re serious about what you’re doing enough to warrant that domain, having your own domain-related email address should be your next move.

It’s not something I originally did. My About page used to include my regular, personal email, and it used to bother me. It felt uncommitted. That’s not to say a blog must live on its own domain and that a blogger must have a unique email for that blog.

One of the top blogs on the Internet for many years has been Post Secret. Yet, for years, the URL for the blog was postsecret.blogspot.com . It seem like the only reason it has moved to its own domain was to stop professional domainers from “parking” that domain and making money out of it. It is still a great example of a blog that has “made” it without paying for a domain, while not losing the credibility usually associated with a “real” domain.

Post Secret is an anomaly. It seems to have become successful despite missteps. Securing a domain, in my opinion, is still an essential part of moving from writing for yourself to writing for a crowd, and getting an email for that domain means you’re no longer writing for a crowd, but also interested in communicating with that crowd.

When it comes to my blog, I feel that a domain-related email is helping me keep more organized and more committed. I’m ready to take my blog to the next level, as people like to say, whatever that next level is. And it keeps my regular email address as my personal space.

If you want to reach me for any reason, feel free to email me at orenmil@bloggerfather.com




7 comments:

  1. Hi Oren,

    I agree that having a domain Email account is preferable to a generic one, but I'm confused as to why you are paying for one. If you have a self-hosted domain, many hosting plans allow you to create as many email accounts as you want. I'm with Host Gator. Even their cheapest hosting plan ($3.96 per month) includes unlimited POP3 accounts.

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  2. I was thinking the same thing. Bluehost also gives free emails with hosting. There really is no need to pay extra.

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  3. Thing is, for me at least, I don't use any hosting plan. Everything here is hosted by Blogger.

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  4. Oh, that changes things up a bit. I didn't know that you could use a registered domain name like yours on Blogger, so I thought that you were already paying for hosting.

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