In a society where appearances dominate perceptions, physical features have unfortunately influenced bullying.
That's how the email starts. Well, fair enough. Although victims of bullying are often chosen at random, physical features can definitely influence a bully's actions.
So, what is this email about? Maybe they're trying to get me to publish a guest post about ways to confront bullies? I don't really do guest posts, but if it's for a good cause... Let's continue reading the email.
Kids are afraid to look stand out because of their difference of appearance; making them a potential bullying target.
That's not really English, but I can understand what they're saying. Kids who look or act even slightly differently from a perceived norm may be more likely to be victims of bullying than those who blend in. Also somewhat true, although it's not that clear cut. While kids in my elementary school bullied each other, the reason for bullying was often more random than related to clear physical differences. One kid's parents were too old. Another kid was too smart. One kid was a bad dancer... In fact, the hemophiliac, disabled kid in my class wasn't laughed at. Kids often helped him carry his bags on his way to school (even if partly because showing up carrying his bags gave kids an automatic pass for being late for class).
But let's continue reading this email, and see how a PR company suggests we overcome bullying:
Consequently, many young children with conditions such as astigmatism grow wary about their eye-wear in fear that they will be called “nerd” or “freak” by their peer aggressors. As a result of school-hall torment (and an attempt to avoid) the student may remove their helpful glasses. This action could lead to increased sight impairment and (increased) lack of educational focus.
Right. Wait, what?
Although contact lenses require a dedicated sense of responsibility, they can be an excellent choice for children.
Once contact lenses are decided upon by the family, and prescription is obtained from the child’s physician, the most convenient and inexpensive way to buy them is through 1800AnyLens.com.
And there you have it. 1800AnyLens.com has just solved the problem of bullying in this country. Your kid comes home crying? They called him a nerd? Don't confront the bullies or his parents, don't teach your kid to stand up for himself, don't get in touch with the school or with the police. Why go through all this trouble when you can teach your kid life hurts less if he acts like the bullies want him to act and looks like they want him to look?
And now it's even cheaper to fight bullying because
1800AnyLens.com offers significant savings and discounts for customers: free shipping for purchases over $50.00 and a “best price guarantee” that promises to match competing prices.